Project Shine presents A Brilliant Idea Sep 22

Unlock Your Creativity with “A Brilliant Idea Every 60 Seconds” Author Michael Kryton


As part of our “SHINE for LIFE” offerings we are thrilled to invite you to a creative evening at Mercedes-Benz Edmonton West on September 22nd, 2016 from 7:00 pm – 9:30 pm. What you can expect from your evening:

7:00 – 7:45 – Networking, music, appetizers

7:45 – 7:50 – Welcome Message from Project SHINE

7:50 – 8:45 – Author Message & Interactive Session

8:45 – 9:00 pm – Networking, music, dessert & Book Signing

Creative catering provided by 2DI4 Catering along with a cash bar

Project Shine and Mercedes Benz Edmonton West present an evening of food, music and special guest,  Michael Kryton, author of “A Brilliant Idea Every 60 Seconds”.  The Edmonton based, New York published author has written, produced and directed award winning advertising campaigns for radio and television over his 37 year career.  He has also written produced and directed major live events and shows.  He scripted William Shatner’s 2011 Canadian tour, How Time Flies, a show that later went to Broadway.  His creative concepts and ideas have been produced for major corporations, broadcasters, retailers, entrepreneurs, industry, and government.  This will be an interactive evening that inspires, as Michael shares his brilliant insights to creative thinking and idea generation.  Need an idea?  This will be the evening to find it and discover the nature of your own creativity.


Father's Guide Cover
3rd book in Canadian best selling Bachelor series is released.  The series has sold over 250,000 copies.  Buy now for 25.95 (includes shipping anywhere in the world.  Features cartoons by Spyder Yardley-Jones


It’s everything from weapons of mess destruction to provocative cartoons!

The team that created the first two national bestsellers (“The Bachelor’s Guide To Ward Off Starvation” and “The Bachelor’s Guide To Libations”) has collaborated once again to produce the third book in the series, “The Father’s Guide to Surviving With Kids” and is available right here.

Publisher Clarence Shields recruited world-renowned cartoonist Yardley Jones, Yardley’s son, Spyder Yardley-Jones, and associate writer, Michael Kryton, to create a definitive guide for Fathers as envisioned by Clarence ‘Big Daddy’ Culpepper.

It is a 176-page survival kit including cartoons, illustrations, charts, recipes, food history, Fatherly advice, tips on grocery shopping, BBQ and microwave cooking, indoor and outdoor activities, travelling strategies, first aid, and the weapons of mess destruction needed to address laundry and stains.  “The Father’s Guide to Surviving With Kids” keeps it simple and candid.

A national promotional campaign has been launched.  The Bachelor’s Guide book series has attracted interest from readers and media around the globe, including newspapers, magazines, and television networks like CNN.



Ongoing writer-producer of the celebrated radio campaign “Truth In

Advertising” and “Man Who Knows Nothing About Cars” web series

for Sherwood Dodge.


THE 100TH MONKEY  by Michael Kryton on February 26, 2014

Years ago, a group of Japanese scientists conducted an experiment with a community of monkeys on a remote island.  Ken Keys Jr. wrote about it in his book, “The Hundredth Monkey”.  The reader’s digest version of the parable is that the scientists distributed sweet potatoes around the island.  It was the first time these monkeys had seen sweet potatoes.  And the scientists waited and watched what happened.

At first, the monkeys tried to eat the potatoes, but rejected them because they were covered in dirt and didn’t taste very good.  Eventually a young monkey, whether by accident or by choice, discovered that when he washed the potatoes and then ate them, they tasted very good.  The young monkey taught his parents to wash the potatoes and then, over time, the whole island monkey community learned to wash them before dinner.

Bet you’re just wriggling in your seat with inspiration and anticipation.  Wait for it.  What is more interesting is that over the next few months, monkeys around the world who had no connection to this isolated monkey community began to wash their food before eating it.

Switch gears.  In 1961, John F Kennedy, the young, charismatic US President, announced during his speech at Rice University that, “We choose to go to the moon.”  Nine years and 500,000 people later, the Americans landed a human being on the moon.  What’s the connection to the monkeys?

Fans of “The Law of Attraction” and “The Secret” will tell you it’s about universal consciousness; the metaphysical, other worldly connection we have with each other as living beings; even to the point where half a million people can commit themselves to the almost insanely absurd idea of landing a human being on the moon.  It suggests we know more about what is going on around us, in part because we are connected to something greater in terms of self awareness and cognizance fuelled by the collective.  (How Borg that sounds.)

Switch gears again.  I heard a recent story via radio about a cow on a truck heading towards the processing plant that, once the truck gate was open, decided to run.  It took several people to wrangle the steak in motion.  They even used a bull to try and lure the poor thing back.  But then, the bull started to run, too.

You have to ask yourself.  Did the cow know?  The bull?  Did they all know?  What did the other cows think?  “Look, Wilma is trying to make a break for it.  Keep moooving, girl.  And wayddago Henry.”  The story doesn’t end well.  So, the next time you’re at the Keg biting into a T-bone … remember Wilma and Henry.

Regroup.  So here I am staring aimlessly in my garage, having arrived home from the studio, pondering the question: are we influenced from beyond —  beyond our solar system, our galaxy, our limitless limits of a universe — or multiverse?

I wish I had reception enhancing antennae.  What would that boosted signal deliver to my brain and spirit?  Or is it buried in my subconscious already.  Wait.  Cows have been food and agricultural assets (pulling our ploughing tools and carts) as long as we have been farmers.  It is only in recent history that they have found their end, herd after herd, in our slaughter houses.  I believe that, based on Wilma’s experience and her courageous flight attempt, we can all learn about and understand our vulnerabilities and potential as well as appreciate our capabilities to learn things we might not otherwise think we can learn — or others might not think we are capable of learning.  (Those others we refer to as “they”.)

Are we all moving towards the blades of the abattoirs and we don’t know it?  Or is it possible that, deep down, some of us sense something different.  Sometimes I just feel like running away.  Why?

Somebody pass me a sweet potato.


“Negative Space Thinking” by Michael Kryton on September 4, 2012.

It’s always fascinating to listen when people talk about their children.  Aside from the regular menu of topics including where the children are in terms of educatiion and the activities in which they are involved, invariably, subtle things emerge that indicate the challenges, sometimes problems, a parent is facing with their progeny.  It’s what we don’t hear that is even more interesting.

Of late, I have become fascinated with the context of ‘negative space’ — technically, the space around and between subjects.  If you really want to experience negative space, go into a larger room in your home and stand on your head.  Suddenly, you see the gaps a little more.  In fact, you see things you didn’t notice before.  I have been applying negative space to my thinking — hence — negative space thinking.  I listen for what I do not hear in what someone says.  I probe the darkness, the other side of a coin, the drop beyond the cliff.

As it applies to parents and their children, we can hear the stress, sometimes pains, which parents are experiencing with their children.  We can hear it in the things they don’t say.  As far as I’m concerned, it’s about our quest as parents to figure out where we have failed our children or missed the mark.  I go through this all the time, always evaluating what I didn’t do as a parent and how it affects my troops.  I can hear it when I talk about them.

Switching gears.  Text messages are fascinating.  They motivate us to brevity; they reveal even more.  It’s what people don’t say to each other (negative space) that speak volumes.  Most often, the lack of communication is the root of all the problems in a relationship.  Rather than say what we’re thinking or feeling, we say nothing and let speculation prevail.  I hate that, frankly.

I am learning to simplify things through negative space thinking.  If you are not communicating with me, then it means you don’t want to or you are afraid to.  So, I take out my intellectual probing iron and jab: what is it you are not telling me?  Then I wait for the response, which will fall invariably into one of these categories: deflection and avoidance (hiding a truth), finally the truth comes out (the truth revealed), don’t have a clue as to what I’m doing (encumbering the truth within chaos).

My application of negative space thinking is taking me into new territory all the time.  As I discover more about life I seize the negative space with the understanding that the more I know, the more I embrace the vastness of my own ignorance.  This context helps me strike a balance between the bitterness I sometimes feel because of my failures, especially as a parent, and the opportunities to use the knowledge of my shortcomings for the benefit of my children (and the rest of my paradigm).  What does that look like?

I tell them I f@#ked up.  Lately, my children and I have engaged in discussions about relationships.  They have been particularly curious about my relationship with their mother.  So I talk about why and how the relationship failed (reminding them that there are two sides to the story) with the hope that they will take this information and carry it with them as they wander into the realm of love and broken hearts, partnerships and betrayal, and muses and twisted games.

As I turn 57 this week, I can boldly say I have learned a thing or two.  Most importantly, I have learned that honesty and truth — spoken out loud — are the best tools we have to create loving relationships from friendships to marriages.

Negative space thinking is a ‘positive’ negative.  Try it.  Listen to the silence.  Read between the words.  Look a little more deeply in places you don’t usually focus on.  Announce out loud that you have failed — or triumphed — and fill the space with the unexpected.  It is a process that will take you far beyond your expectations.  And it can help those parents feeling guilty or carrying regrets move on.  Happy birthday to me.

Writer, Author, Producer, Director, Speaker.